Link building outreach email templates
Guest posts, broken links and resource pages, without sounding automated.
A link building email should prove you read the page you are writing about, then make the swap easy: name the exact URL, say what you would replace or add, and keep it under 150 words. Editors reject vague requests, not short ones.
3 templates
Link building
Guest post pitch
Proposing an article to a site that publishes outside writers.
Link building
Broken link outreach
Telling a site a link is dead, and offering a replacement.
Link building
Resource page request
Asking to be added to a curated list of links.
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Who these are for
Written with SEO, content marketing, digital PR in mind, and kept plain enough to send from a personal Gmail account without looking like a marketing blast.
Use this template in Gmail
Copy the HTML above and paste it into Mailplate, the free Gmail extension that inlines the CSS so the layout survives sending. Or edit the wording directly in the preview and insert it into your message.
See Mailplate