Launch offer email template
Announcing something new with a reason to act now.
A launch offer email needs the product, the offer and the deadline in the first two lines, then one button. Everything else is optional. Splitting attention across several calls to action reliably lowers the click rate on all of them.
At a glance
| Use it when | Launching a product with an introductory offer |
|---|---|
| Length | 100 to 160 words |
| Tone | Direct, not breathless |
| Ask for | One action, one button |
The template
Subject lines that work with it
- [Product] is live - [discount] until [date]
- Introducing [product]
- [Discount] off [product] this week
How to write this email well
- One offer, one deadline, one button. Every extra link costs you clicks on the main one.
- Say what it does before you say it is new. Nobody buys novelty.
- Put the deadline in the subject line and repeat it next to the button.
Questions
How many calls to action should an offer email have?
One, repeated if the email is long. Different destinations split attention and lower total clicks.
Does a deadline actually help?
Yes, provided it is real. Fake urgency works once and costs you the list.
How long should the offer run?
Long enough for two emails, short enough to matter. Five to seven days suits most launches.
More offers and promotions templates
Offers and promotions
Seasonal offer
A time bound promotion tied to a date everyone knows.
Offers and promotions
Last chance reminder
The final email before an offer closes.
Use this template in Gmail
Copy the HTML above and paste it into Mailplate, the free Gmail extension that inlines the CSS so the layout survives sending. Or edit the wording directly in the preview and insert it into your message.
See Mailplate