Company news email template
A milestone, hire or change worth telling people about.
A company news email should answer what happened, what it changes for the reader, and what happens next. News with no consequence for the recipient does not need an email, and sending it anyway trains people to ignore you.
At a glance
| Use it when | Something changes that affects customers or partners |
|---|---|
| Length | 120 to 200 words |
| Tone | Straightforward, not triumphant |
| Ask for | Nothing, unless action is genuinely needed |
The template
Subject lines that work with it
- [Company]: [what happened]
- Some news from [company]
- [What happened] and what it means for you
How to write this email well
- Answer "so what does this mean for me" in the second paragraph, or do not send it.
- Keep the celebration proportionate. Readers who are not invested find enthusiasm about your milestones tiring.
- If nothing changes for them, say so explicitly. It is reassuring and takes one line.
Questions
Should I email customers about funding or awards?
Only if it changes something for them, such as support hours or roadmap. Otherwise it is a press release in an inbox.
How do I announce a price change?
Early, with the reason, the exact date and what existing customers keep. Never bury it inside other news.
Who should it come from?
A named person, not the company. Replies to a person get read.
More announcements templates
Announcements
Product update
Telling users what changed and why it matters to them.
Announcements
Policy or terms change
Notifying people about changes they may not welcome.
Use this template in Gmail
Copy the HTML above and paste it into Mailplate, the free Gmail extension that inlines the CSS so the layout survives sending. Or edit the wording directly in the preview and insert it into your message.
See Mailplate